By Gerry Shih SAN FRANCISCO (Reuters) - Nielsen Holdings NV, the television viewership measurement company, said on Monday it will partner with Twitter to publish a new set of ratings that measure chatter on Twitter about TV programming. The new measurement, dubbed the "Nielsen Twitter TV Rating,"...
Read MoreBy Priit Kallas Every year I have compiled a list of trends that marketers have to follow closely in the following year to beat the competition. Social media marketing trends for 2013 is all about mobile, personalization and location. Read on to find out how marketing...
Read MoreBY: JON OSTROW Last week I explored the answers the all-to-commonly asked question of ‘why do I need a Facebook fan page if I already have a Facebook personal profile?’. And while I hope that got through to some of you who hadn’t yet made the...
Read MoreVanus Creations recently launched the 2Steel Girls website for the Mother Daughter dou competing on this years episode of The Voice. Visit them online at www.2steelgirls.com...
Read Moreby Alex Goldfayn Social media is one of the worst things to ever happen to the discipline of marketing. The rise of Facebook and Twitter as marketing vehicles has spawned a generation of young professionals who talk instead of listen. They think engaging in “the conversation”...
Read MoreVanus Creations client, Sara Price, has been nominated for the Action Sports Hall of Fame. Sara is an X-Games Medalist, a 17 time National Amateur Champion, and a role model to young aspiring athletes. She is a continuous spokesperson and representative for the sport of Women's Motocross and always willing to...
Read MoreBy Patrick Salyer While much of the tech and financial world has been focused on Facebook’s post-IPO performance, something else has happened that is starting to define the social marketplace. Savvy firms like Salesforce.com and Oracle have strategically gobbled up some of the top social vendors. These acquisitions signify that social business...
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