How effective is your email marketing? Open rates could be the tell tale sign as to success or failure. Open rates are a great indicator as to how engaged your subscribers are in the content provided by your brand. What is a good email open...
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Bill Gates suggested, in 1996, that content is where most of the real money would be made on the Internet, stating, “those who succeed will propel the Internet forward as a marketplace of ideas, experiences, and product—a marketplace of content.” Gates couldn’t have been more right....
Read MoreEmail Still Trumps Social Media for Online Marketing By Pam Dyer Email marketing wins more online customers than Facebook and Twitter, but it lags behind organic search. The customer acquisition landscape is constantly in flux. The introduction of disruptive technologies and tools over the last few years has...
Read MoreVanus Creations owner, John Vanus, will be speaking during this years GMA Week at the Independent Christian Entertainment (I.C.E.) Label Conference. Speakers Include: Rick Greene - Infinity Music Distribution Jason Hollis - Life-Line Worldwide Ghost-Kene Bell John Vanus - Vanus Creations Date & Time: Friday, October 11th 2013 8:00am – 5:00pm Location: The Hampton Inn 2324...
Read MoreBY TODD WASSERMAN At first blush, it doesn't seem to make a lot of sense for an exterminator to project a youth-friendly brand. You never see bug killers advertised on MTV, and it's unlikely that Orkin will tap Justin Bieber as its next spokesman. Yet an outreach...
Read MoreFacebook has become the pinacle of Social Media platforms. It is the most widely used social network on the web today with Twitter running a distant 2nd. Facebook is simple to use and easy to get started. Any business owner can create a business page...
Read MoreTwitter is full of weird stuff none of us ever notice because it mostly just looks like spam or nonsense. But if you look closely, as some have, you'll find spies using Twitter to communicate with each other in code, environmental sensors broadcasting useful data,...
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