BY: JON OSTROW Last week I explored the answers the all-to-commonly asked question of ‘why do I need a Facebook fan page if I already have a Facebook personal profile?’. And while I hope that got through to some of you who hadn’t yet made the...
Read MoreBy Patrick Salyer While much of the tech and financial world has been focused on Facebook’s post-IPO performance, something else has happened that is starting to define the social marketplace. Savvy firms like Salesforce.com and Oracle have strategically gobbled up some of the top social vendors. These acquisitions signify that social business...
Read MoreBy Janet Aronica When it comes to creating content for a company blog, “if you build it they will come” is not the right mantra. Smart social media promotion of your content is key, and it’s almost as important as creating the content itself. That said, copying...
Read Moreby Brandon Smith Do you have a parent, friend or colleague ready to ditch his or her digital training wheels and head into Twitter’s open wilderness? These pointers should get them started. And even Twitter experts might benefit from a quick refresher on the platform’s valuable tools. First, the basics:...
Read Moreby Stephanie Buck Against all odds, you likely know someone who still hasn’t succumbed to the lure of Facebook. Maybe you’re a beginner yourself. Or perhaps you just haven’t had the gosh darn time to explore every last corner of the world’s most expansive social network. Below, we...
Read Moreby Jacqueline Zenn Thanks to the variety of social media marketing tools available today, there is a nearly endless stream of data available to marketers. That could make it tough to determine what metrics actually matter for your campaign or brand and why. Here are nine key performance indicators and...
Read MoreBy Dave Kerpen Facebook expects to raise as much as $16 billion through its IPO, securing its title as the largest tech IPO in history. Naturally, consumers are questioning whether they should buy shares and financial analysts are in a tizzy evaluating the company’s worth — likely...
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