Customers, followers, family and friends alike, all know the difference between a free web page (MySpace, Facebook, Tumblr, etc.) and a professional website (www.YOU.com). Social media sites are a major part of your marketing program, however, they are not your home base on the web. Get your own domain name and build a website where you have complete control. It’s one of the first steps to becoming a professional no matter what your product is.
You can shout “Buy my product!” from the rooftops all year long, but you will have better results knocking on doors with a free meal and a hospitable smile. Whenever you interact with someone online and say “Buy my product” or “Check out my product” you are, in essence, spamming them. However, if you first build a relationship with your online followers by offering friendship, information, free swag, (a free meal) then you build a relationship that will lead to numerous opportunities to sell in the future and they will be welcomed from a friend.
Not Staying Up to Date
The number one fastest way to lose the attention of your online followers and in turn get ignored is to let your website become stagnant. Nothing says, “Out of Business” or “Worthless Product” like an out of date website. Make sure your last blog post wasn’t in 2005. Make sure your calendar is up-to-date, and make sure your photo gallery is filled with recent pictures. This way your online followers can get to know you and your product better.
Not Maintaining a Mailing List
Your online followers want to connect with you. They want the inside scoop. They want special offers and they want to feel a part of something new and cutting edge. Give them a chance to sign up to your newsletter on your website. A Facebook post might only reach 2-5% of your Facebook fans, but an email newsletter will land in almost every email box you send it to. Email will always be a very important and personal way to communicate with your customers and followers.
Solution: If you are guilty of any of the above problems and need some help getting on the right track, contact us and we will help you get pointed in the right direction.